MMPC 6

Digital marketing encompasses a wide range of techniques and strategies aimed at enhancing visibility, attracting customers, and driving business growth in the online space. Here are some major types of digital marketing techniques that firms commonly use: 1. Search Engine Optimization (SEO): SEO is the process of optimizing websites, content, and online presence to improve… Read More »Discuss the major types of digital marketing techniques that are being used by firm’s to enhance their visibility and business growth

Distinguishing Product Marketing from Marketing of Services 1. Product Marketing: Product marketing involves promoting and selling tangible goods that customers can physically touch and possess. These goods can range from consumer products like electronics and clothing to industrial products such as machinery and raw materials. Key characteristics of product marketing include: Example: Apple markets its… Read More »Distinguish product marketing from marketing of services. Explain the various characteristics of services which make them different from tangible goods

Distribution and Distribution Management Distribution: Distribution refers to the process of making a product or service available to customers through various channels. It involves the movement and storage of goods from the manufacturer or producer to the end consumer or business user. The goal of distribution is to ensure that products reach the right place,… Read More »Explain the term distribution and distribution management. Discuss the various types of direct and indirect channels that you are familiar, with examples

Definition of Advertising and Sales Promotions Advertising: Advertising is a paid, non-personal communication of marketing messages or information about products, services, or ideas by an identified sponsor through various media such as television, radio, print, outdoor billboards, digital platforms, and more. The primary goal of advertising is to reach a large audience, build brand awareness,… Read More »Define the terms advertising and sales promotions. Bring out the major differences between these two key elements of promotion mix with suitable example

In today’s competitive business environment, branding and packaging decisions are crucial for establishing a distinct identity, communicating value to customers, and influencing purchasing decisions. Here are key branding decisions to consider, along with their importance, illustrated with an example: Branding Decisions Packaging Decisions Example: Starbucks Starbucks exemplifies effective branding and packaging decisions: In conclusion, effective… Read More »What branding decisions you would consider if you agree that branding and packaging play a vital role in today’s business environment

Nature and Concept of a Product A product is a tangible good, service, or idea that satisfies a want or need of consumers and is offered by a company to the market for exchange or consumption. It encompasses not only physical items but also services, experiences, and even ideas or concepts that can be marketed… Read More »Explain the nature and concept of a product. Discuss the criteria on which products are classified

Concept of Market vs. Concept of Segment 1. Market: 2. Segment: Relationship in Planning for a Suitable Marketing Strategy 1. Understanding Market and Segments: 2. Targeting Strategy: 3. Tailoring Marketing Mix: 4. Relationship Dynamics: Conclusion Understanding the distinction between markets and segments is crucial for developing effective marketing strategies. While markets represent broader groups of… Read More »Distinguish and discuss the concept of a market Vs. concept of segment. Explain their relationship in planning for a suitable marketing strategy

Definition of Marketing Marketing can be defined as the process of identifying, anticipating, and satisfying customer needs and wants profitably. It involves understanding customer needs and desires, creating products or services that fulfill those needs, communicating the value of those products/services to customers, and facilitating exchanges between the company and its customers. Scope of Marketing… Read More »Define the term marketing. Discuss the scope and the changing role of marketing in the current business environment